Path to Success for Strategic Entrepreneurs: Decision-Making Methods for the Establishment and Management of New Businesses: Decision-Making Methods for the Establishment and Management of New Businesses

Author: Wickham
Publisher:
Publish Date: 2003-12-01
Features: This book elaborates on the art of entrepreneurship, which is based on the following belief: Entrepreneurs should be clear about what they do, not mysterious entities. Entrepreneurs are not those who preach about certain things—they are rooted in the hidden intuition of a few chosen ones; in practice, entrepreneurs emerge through paths that transcend the usual limitations of strategic management decisions. This book argues that entrepreneurship is economic management, particularly strategic management. It can be said with certainty that strategic management is a highly effective form of management, and it is also prominent in the decisions made by entrepreneurs. The methods and techniques entrepreneurs use to make these decisions occur in real, challenging business environments. This means that entrepreneurs should be seen as a management style, and if managers are determined to uncover its secrets and develop management skills, the art of entrepreneurship can be learned. This book aims to develop conceptual models that help make decisions efficiently by logically exploring the decisions entrepreneurs face, and to provide a tutorial for cultivating the management skills needed to put them into practice. The Strategic Entrepreneur's Path to Success has established a unique position in the rapidly advancing field of management research. It covers almost all the issues faced by modern entrepreneurs engaged in independent or multinational operations, making it a highly popular tutorial for entrepreneurs and businesses in the UK and around the world. The second edition emphasizes the same issues: the art of entrepreneurship is a style of decision-making—entrepreneurs are the actions of managers, not the managers themselves. This book aims to achieve even greater success based on the first edition. This is the second edition, with the following main features: (1) Extensive addition of training content (2) Updated key developments in the research on the growth of the entrepreneurial subject (3) All perspectives are presented in a logical and easy-to-understand manner through vivid expressions, distinctive teaching, and engaging learning (4) A large number of Financial Times articles have been added as case studies to analyze the concepts and tools discussed in the book, promoting classroom discussions (5) A new feature of the second edition is that Financial Times articles are placed at the end of each chapter and fully integrated with the main content of the chapter, with review questions appended at the end to encourage discussion and focus (6) The second edition includes a new instructor's manual with 30 Financial Times articles to help instructors extract the best information from this highly acclaimed book.