Strategic Management Case (6th Edition)

Author: Johnson
Publisher:
Publish Date: 2004-01-01
Features: This book includes 87 in-text mini-cases, 11 chapter-end medium cases, and 37 standalone major cases. They not only help you excel in the classroom and textbook learning of strategic management knowledge but also encourage and guide you to apply critical thinking in case discussions and practice related to strategic management. "Practice makes perfect" and "learning by doing" are the concepts and methods repeatedly emphasized and throughout the book by the author. As a result, the book is highly favored by managers in real-world settings.
For different stages and topics of strategic management, the author has carefully written and selected 37 outstanding major cases from the real economy, making this book an indispensable supplementary textbook for courses using Johnson and Scholes' Strategic Management (6th Edition) to teach and learn strategic management. The book consists of 37 vivid and real cases, covering 24 different industries: steel, printing, telecommunications, electronics, pharmaceuticals, shipping, internet, automotive, mining, machinery, entertainment, social security, food, petrochemicals, media, banking, building materials, aviation, brewing, retail, publishing, photography, electricity, and management consulting.