The Mystery of Service Industry Advertising

Author: Yao Xi
Publisher:
Publish Date: 2004-01-01
Features: As humans step into the 21st century, they are increasingly subjected to revolutionary changes brought about by the rapid development of information technology. This transformation is irresistible and unstoppable. Consequently, the global economy has entered a new era based on information, and at the forefront of this new economy, forward-thinking, swift, innovative, and customer-centric services are the supreme strategic requirements. A colorful life is inseparable from the vibrant scenery of the service industry, which upholds excellence and sincerity, reflecting the quality of life and dreams. This is a specialized research book on the service industry and advertising, which explores the creativity, planning, communication, and other innovative solutions in service advertising through the analysis of numerous famous domestic and international service industry brand cases. Services cannot be separated from advertising, and advertising shines through services.