Success begins with awareness: The Art of Entrepreneurial Winning: The Art of Entrepreneurial Winning

Author: Li Qiming
Publisher:
Publish Date: 2004-02-01
Features: The entrepreneur class that emerged during China's reform and opening-up has many aspects worth studying, including their success and ups and downs. Among them, their series of unique and forward-thinking management and business awareness are key to their success. As the author writes in the book, "In China, we often hear those who can sing called singers, those who can paint called painters, and those who can write called writers. There are this family and that family, but it is hard to call business managers entrepreneurs in general." Why is there such a harsh standard for entrepreneurs? Because entrepreneurs are fundamentally different from government officials appointed by a mere piece of paper. Government civil servants are relatively rule-bound and follow procedures, while entrepreneurs need the market vision to see through a crystal ball, the creative spirit to break from tradition, and the entrepreneurial courage to persevere and forge ahead. The author combines their market awareness, strategic awareness, innovative awareness, problem awareness, management awareness, change awareness, advertising awareness, corporate culture awareness, reputation awareness, and crisis awareness into a rich package, providing a feast for entrepreneurial thinking. I wish for the publication of this book and recommend it to many entrepreneurs or aspiring entrepreneurs. Perhaps one piece of insight will benefit you immensely throughout your life.
(Note: The original text contains a repeated paragraph, which has been retained in the translation as per the instruction to keep "" unchanged.)