Foreign Commercial Bank Retail Business Operating Strategy (Modern Commercial Bank Management and Operation Series)

Author: Yu Yuejun
Publisher:
Publish Date: 2003-12-01
Features: In foreign countries, retail banking has a history of hundreds of years of development. It is a concentrated embodiment of the customer-centric strategy of commercial banks and has also become the foundation and driving force for the sustainable development of modern commercial banks. Currently, retail banking in China is just emerging. The new developments in foreign retail banking operations have great reference value for us. The book Foreign Commercial Bank Retail Business Operating Strategy systematically and comprehensively introduces the current state of foreign commercial bank retail business, focusing on two main lines: products and channels. From the perspective of products, it classifies retail banking into retail banking, private banking, personal banking, consumer credit, and investment and wealth management, analyzing their respective current status, characteristics, trends, product design, and marketing strategies. From the perspective of channels, it analyzes the role and development trends of counter services, online banking, unmanned banking, mobile banking, visual banking, supermarket banking, mobile banking, and customer service centers. Finally, based on the integration of products and channels, it introduces new strategies for building competitive advantages in retail banking, such as branch transformation, customer relationship management, process reengineering, and product outsourcing sales. The book also provides numerous new cases, which help domestic commercial banks learn from the advanced experience and technology of foreign banks, leveraging their late-mover advantage to create core competitiveness.