Operation: Major Enterprise China Marketing Photo Album: Major Enterprise China Marketing Photo Album

Author: Jiewen
Publisher:
Publish Date: 2004-01-01
Features: "The Art of Setting Up a Game" clearly points out that the various marketing strategies in the market are actually meticulously planned "games." Every marketer is "waiting for the right moment" to identify consumers' spending "patterns," while continuously "plotting" a more perfect "game." This book includes 44 articles by reporters and contributing writers of China Business News, divided into four chapters: Strategic Marketing, Creative Advertising, Classic Cases, and Marketing Insights. It gathers many of the latest market strategies from large enterprises, especially including cases from the cultural market, reflecting the perspectives and analyses of marketing practitioners, professional market researchers, expert consultants, and sharp market observers on consumer "patterns" from different angles.