High-speed marketing Up and down

Author: Zhou Quansheng
Publisher:
Publish Date: 2004-01-01
Features: China is the world's largest emerging market. With a strong team and advanced marketing models, it is possible to rapidly generate sales revenue exceeding tens of billions. This book primarily studies the "salesperson-customer" relationship issues in different work contexts. It advocates a comprehensive development approach. Simply being familiar with one context is enough to make a living, but it certainly does not qualify one as a qualified high-speed marketing warrior. A company that is solely familiar with one context is also not a qualified high-speed marketing enterprise. This book focuses on introducing different organizational, management, and personnel sales combination techniques in the four major contexts of "Heaven, Earth, People, and Home."
Heaven refers to the information decision network and the overall planning oversight.
Earth refers to customer service center promotional techniques.
People refers to field sales, one-on-one selling, professionalized sales processes, and sales scripts.
Home refers to creating an atmosphere in training centers and employee service centers and team building.
Finally, a "Latticework Chapter" brings in public relations, advertising, corporate culture, and other content, like a hidden thread, connecting all the systems together.