From Excellent to Outstanding

Author: J. Collins
Publisher:
Publish Date: 2002-10-01
Features: This is another best-selling book on business management following the super bestseller Good to Great! Business Week Top 10 Business Books of 2001; Amazon's Top Business Book of 2001, a research result from the author of the super bestseller Good to Great, which took five years and was called "worth billions to buy." This book tells every manager and employee: Because you are excellent, it is difficult to be outstanding! Like Good to Great, Good to Great is a book that managers and CEOs need to read again and again over the years. —Amazon.com Without a doubt, all managers will benefit from this book. —Publishers Weekly Collins' findings will both surprise and captivate every manager. —Booklist Another masterpiece by the author of the super bestseller Good to Great: It outlines the grand blueprint for excellent companies to transcend into great companies. Collins and his 21-person team conducted five years of research, during which only 11 companies—such as Gillette and Wachovia—achieved a leap from excellent performance to great performance, while comparing them with companies that did not make the leap to analyze the underlying mechanisms of this transformation. Collins believes that "if almost all companies adopt and rigorously implement these principles, they can significantly improve their performance and even become great companies," because the answer to moving from good to great is "not limited by time or geography and universally applicable to any organization." Collins and his research team spent 10.5 person-years reading and systematically organizing 6,000 articles, recording more than 2,000 pages of interview content, creating 384 gigabytes of computer data, collecting all articles from 28 companies over the past 50 years—or even earlier—and conducting extensive qualitative and quantitative analyses to arrive at the astonishing and inspiring answers on how to transform a company from good to great.