Agricultural Enterprise Management and Operation

Author: Cai Gennu
Publisher:
Publish Date: 2003-02-01
Features: This book can serve as a basic textbook for undergraduate students majoring in agricultural economics and management at universities and colleges in China, and can also be used for graduate students in similar fields and for training rural management workers. This book is part of the "Fifteenth Five-Year Plan" National General Higher Education Project of the Ministry of Education and is also a 21st Century Curriculum Textbook. The book elaborates on the basic theories, methods, and operational techniques of agricultural enterprise management. From aspects such as corporate strategy, corporate resources, corporate operations, and corporate development, the book redesigns the framework of modern agricultural enterprise management to meet the objective needs of strengthening and improving agricultural enterprise management. The book also fully utilizes teaching methods such as data charts, economic models, and real-world cases to inspire students' innovative thinking and reflect the characteristics of the times. The book is divided into 6 parts and 23 chapters, with content mainly including General Theory, Business Planning, Resource Management, Production Management, Category Management, and Operational Analysis.