Public Relations Basics (Administrative Professional Major): Administrative Professional Major

Author: Sun Baoshui
Publisher:
Publish Date: 2003-01-01
Features: This book can be used as a teaching material for the secretarial program in secondary vocational schools, or as a job training manual for secretarial and public relations personnel in government agencies, enterprises, and institutions. It can also serve as self-study reading material for those working in secretarial and public relations fields. This book is a national planned teaching material for the secretarial program in secondary vocational education, organized and compiled by the Department of Vocational and Adult Education of the Ministry of Education. The entire book focuses on public relations skill training as the main thread, surrounding the formation of professional skills. It systematically and comprehensively introduces the basic knowledge of public relations principles and practice from aspects such as forming awareness, investigation and analysis, information exchange, communication and coordination, cultivating qualities, etiquette, language expression, speech and negotiation, event planning, image shaping, crisis management, and market development. Each chapter begins with "Case and Scenario," ends with "Skill Training Tips" and exercises that reflect the requirements of knowledge and skills, and includes a comprehensive training at the end of the book aimed at cultivating and testing public relations awareness and adaptability, enhancing the targeting and of skill training. The content of the entire book is easy to understand yet profound, with concise and popular language.