Sales Practice

Author: Cui Liqun
Publisher:
Publish Date: 2002-07-01
Features: Based on years of teaching practice and research on modern sales theory, the author combines the requirements of secondary vocational education in the writing of this textbook, striving to highlight the characteristics of vocational education and focusing on the cultivation of professional skills. This textbook is designed for secondary vocational schools, covering commodity operation and related majors, and can also serve as a training manual for sales personnel. The main contents of this book include: an overview of sales, sales psychology and sales models, the responsibilities, qualities, and ability development of sales personnel, finding customers, sales approach, sales negotiation, handling customer objections, closing the sale, and sales management and human resource development.