Insurance marketing

Author: Guo Songping
Publisher:
Publish Date: 2003-08-01
Features: This book can be used as a learning tool for students in relevant majors at higher vocational colleges, higher technical colleges, adult higher education institutions, and undergraduate universities with higher vocational education. It is also suitable for students in five-year vocational colleges, secondary vocational schools, and professionals engaged in insurance work. This book is part of the National Planning Textbooks for Higher Education under the "Tenth Five-Year Plan" (Higher Vocational and Technical Education). The book covers an overview of insurance marketing, insurance marketing management, analysis of the insurance marketing environment, analysis of insurance marketing opportunities, insurance marketing research and demand forecasting, target marketing in insurance, insurance product strategy, new product development strategy, insurance premium strategy, insurance distribution strategy, insurance promotion strategy, customer relationship management and customer communication, and writing of insurance marketing documents.