Financial Management

Author: Guo Keshua
Publisher:
Publish Date: 2003-01-01
Features: Condenses the management experience of successful Chinese enterprises, shaping the 21st-century Chinese management elite! This is the first comprehensive series in China that reflects the current outstanding management models, methods, concepts, and experiences in business and management. It is an ideal read for MBA, EMBA students, factory managers, company executives, business managers, and those aspiring to become mainstream figures in the business world. The challenges of survival and competition in the 21st century make improving management a top priority. This series helps business professionals overcome the "management hurdle." By adhering to a simple and successful financial management principle, one finds the shortcut to wealth! The specific features of this series are as follows:
1. Collect, organize, and analyze new cases in the form of annual reports;
2. Select representative or typical cases, rather than the best companies;
3. Integrate new theories and knowledge into the analysis and commentary of specific cases;
4. Integrate new theories and knowledge into the analysis and commentary of specific cases;
5. The case writing format is lively and diverse, with strong practicality and operability;
6. Emphasizes "making complex things simple" and demonstrates humanistic care for readers.
We believe this series can help business managers and related personnel solve their problems. Only in this way can we enhance the quality of domestic MBA case books, create a brand for MBA case books, and ultimately gain widespread recognition from Chinese entrepreneurs and MBA learners.