Company management

Author: Guo Keshua
Publisher:
Publish Date: 2003-01-01
Features: Condenses the management experience of successful Chinese enterprises, shaping 21st-century Chinese management elites! This is the first comprehensive series in China that reflects the current excellent management models, methods, concepts, and experiences of enterprises. It is an ideal reading material for MBA, EMBA students, factory managers, company executives, business managers, and those aspiring to become mainstream figures in the business world. The challenges of survival and competition in the 21st century make improving management a top priority. This series helps business professionals overcome the "management hurdle." To effectively respond to fierce market competition, it is necessary to fully grasp the management tricks, inspiration, and dreams of the elite! The specific features of this series are mainly: First, collect, organize, and analyze the latest cases in the form of annual reports; Second, select the best or typical cases, rather than the best enterprises; Third, incorporate new theories and knowledge into the analysis and commentary of specific cases; Fourth, incorporate new theories and knowledge into the analysis and commentary of specific cases; Fifth, the case writing format is lively and diverse, with strong practicality and operability; Sixth, emphasize "making complex things simple" and humanistic care for readers. We believe that this series can help business managers and related personnel solve their worries and difficulties. Only in this way can we improve the quality of domestic MBA case books, create a brand for MBA case books, and ultimately gain widespread recognition from Chinese local entrepreneurs and MBA learners.