Wharton on Managing Emerging Technologies

Author: George
Publisher:
Publish Date: 2002-01-01
Features: In the development of emerging technologies, despite having various superior resources, many companies often lose to smaller competitors. Why do these companies face numerous difficulties or obstacles when facing disruptive technologies? How can these obstacles be anticipated and overcome? This book extracts insights from a large number of professional managers, covering many aspects of successfully managing new technologies. Emerging technologies such as the internet and biotechnology have the potential to create new industries and transform existing ones. In the development of emerging technologies, despite having superior resources, many companies often lose to smaller competitors. Why do these companies face numerous difficulties or obstacles when facing disruptive technologies? How can these obstacles be anticipated and overcome? Based on research from the Wharton Management of Emerging Technologies research program, this book presents the sharp insights, tools, and frameworks applied by leading business thinkers. The industry academic collaborative group was founded in 1994 and is one of the earliest and most extensive pioneers in actively researching the management of emerging technologies. From this research program, this book extracts for the first time insights from a large number of professional managers, covering many aspects of successfully managing new technologies.