Marketing Channel Management (6th Edition)

Author: Rosenbloom
Publisher:
Publish Date: 2003-01-01
Features: This book is an excellent textbook on "Marketing Channel Management," translated from its English 6th Edition. The most distinctive feature of this book is that, after revision, it retains the theoretical framework and characteristics of previous editions while adding new content on "Electronic Marketing Channels." Additionally, each chapter opens with a "Channel Focus" section, summaries and review questions at the end of each chapter, and 25 complete cases in the final part of the book, all of which provide guidance for readers to understand, analyze, and handle practical issues. This book is suitable for teaching in MBA programs, upper-level undergraduate and graduate courses in marketing, as well as for management training and self-study in various industries concerned with marketing activities.