Marketing and Finance -- Seeking the Optimal Operating Point for Businesses

Author: David Waters
Publisher:
Publish Date: 2001-07-01
Features: Senior managers often complain that marketing managers do not recognize the financial implications of their recommendations; financial managers have limited understanding of marketing and its impact on fundamental issues such as sales, profit margins, and cash flow. The author distills over three decades of practical experience into this book to explore the financial implications of marketing decisions and the constraints they face financially. The book provides an opportunity for mutual understanding between marketing managers and financial managers, enabling better collaboration and integration in the decision-making process. It is the earliest, largest, and most systematic professional marketing book series aimed at marketing professionals in mainland China to date, filling many gaps in Chinese marketing literature during a certain period and in a certain field. It introduces the world's most advanced marketing theories and practices to China while closely aligning with the practical needs of Chinese enterprises, ensuring both professionalism and strong practicality. This forward-thinking, professional, and practical series is meticulously designed for professionals in enterprises and marketing students, with each book offering numerous new ideas and methods, inspiring creativity and inspiration for marketing professionals, and assisting their success and growth. To achieve outstanding results, this book is a must-read!