Control Resources: Management Informationization Top Global Institutions Selected: Top Global Institutions Selected for Management Informationization

Author: Ma Dongfang
Publisher:
Publish Date: 2002-08-01
Features: This book is widely hailed in the Western world as a must-read for marketers, but in reality, it should be an essential desk reference for any employee in a high-tech service company, including managers, scientists, engineers, or consultants. In this book, Dr. Sal provides guidance on a series of critical issues that businesses may encounter during their development process, including: how to identify your Unique Selling Proposition (USP); how to determine the optimal service marketing strategy; how to leverage multiple promotional channels to achieve marketing goals; how to ensure that your company's various promotional methods generate the maximum market response, and more. The book contains numerous illustrations, examples, tables, and models, as well as highly targeted exercises and action plans, helping you flexibly apply the concepts conveyed in the book to your own organization, upgrade your business service marketing, and attract and retain customers.