E-commerce Basics

Author: Liu Jianping
Publisher:
Publish Date: 2004-01-01
Features: This book comprehensively and systematically introduces the definition, classification, basic components, and transaction process of e-commerce, as well as the fundamental technologies of e-commerce. It covers three key aspects of e-commerce (electronic payment, logistics management, and online marketing), the security of e-commerce systems, the construction of business websites, legal issues in e-commerce, and the meaning, basic content, development, and implementation of e-government. The book focuses on concepts and methods, striving to connect theory with practice. Each chapter is followed by exercises to facilitate student review, and case studies along with relevant website links are provided to help students conduct online research, deepen their understanding, and further master the knowledge related to e-commerce.