Relationship Marketing—Forming and Maintaining Competitive Advantage

Author: Adrian Payne
Publisher:
Publish Date: 2002-01-01
Features: This book compiles the best papers from authoritative experts in the field of relationship marketing, providing a comprehensive and in-depth exploration of relationship marketing. It covers a wide range of industries, including manufacturing, services, and retail. By organically integrating topics such as customer retention, employee satisfaction, supplier relationships, and service quality management, it proposes a comprehensive approach to developing relationship marketing strategies.