One-on-One Practical Manual

Author: (USA) Don Peppers
Publisher:
Publish Date: 2002-01-01
Features: Although this management philosophy, which has been widely acclaimed internationally, arrived in China a bit late, I am pleased to see that the atmosphere for embracing this business concept has already taken shape from the Rogers incident. Customers are inherently unequal, so not all of them are gods. This business philosophy, which contradicts traditional concepts, will bring qualitative changes to your business? A practical guide to the implementation of one-to-one marketing principles, which have gained global fame in the business world through Don Peppers and Martha Rogers' best-selling books "The One to One Future" and "The One to One Enterprise." One-to-one marketing can truly be called a revolution. Companies like Dell, Cisco, Federal Express, Owens Corning, American Express, Amazon, HP, and Southern Bell have entrusted their success to enhancing customer knowledge and interactive communication. However, managers and executives are now seeking entry points to join this revolution. This is the reason why the pioneers of one-to-one marketing—Don Peppers, Martha Rogers, and Bob Dorf—wrote this book.