E-commerce Basics

Author: Wan Shoufu Ji Youling Fan Xinhui
Publisher:
Publish Date: 2004-01-01
Features: This book systematically introduces the basic concepts, theories, and methods of e-commerce, as well as the operational processes of business. The book consists of 7 chapters, including an overview of e-commerce, e-commerce systems, e-commerce security, e-commerce payment, online marketing, electronic transaction processes, and e-government. After the teaching content of each chapter, corresponding case analyses, experimental operation guides, and thinking exercises are arranged to facilitate teaching. The domestic and international e-commerce data and information provided in this book are relatively up-to-date, with recent introductions to the current status of the domestic e-commerce and CA industries. The content is closely aligned with the core essence of e-commerce—business process handling—and adapts to the development direction of e-commerce professional course teaching. The book emphasizes the integration of theory and practice, featuring novel content, clear focus, and abundant examples. It can serve as a textbook and teaching reference for e-commerce-related programs in higher vocational colleges, secondary vocational schools, and also as a training textbook or self-study reference for individuals in various sectors seeking continuing education.