Nine Lectures on Enterprise Growth Management

Author: Zhang Yuli
Publisher:
Publish Date: 2003-09-01
Features: The author has been engaged in research on corporate growth for nearly a decade, reviewing and organizing a large amount of domestic and international literature on corporate growth. He has conducted research on large, rapidly growing enterprises in various regions such as Tianjin, Hong Kong, Shenzhen, Zhejiang, Qingdao, and Inner Mongolia. He has completed multiple national research projects, including "Management Barriers to Small Business Growth" and "Research on Entrepreneurial Small and Medium Enterprises," and was the first to propose the concept of "Entrepreneurial Small and Medium Enterprises." Based on long-term research and surveys on enterprises, this book distills the key factors influencing corporate growth, including entrepreneurial spirit, growth positioning, resources, business models, innovation, risk, balance, and the development of entrepreneurial organizations. It analyzes the impact of these factors on corporate growth, examines the practices, successes, and failures of high-growth enterprises in these areas, and finally summarizes the patterns and key issues. It is believed that this book will provide significant reference value for entrepreneurs and the management and control of corporate growth.