Disneyland

Author: Thomas K. Conlan
Publisher:
Publish Date: 1999-02-01
Features: Visiting Disneyland is every child's biggest dream and also a wish for many adults. Nearly 70% of visitors to Disneyland return for another visit. Exploring the reasons behind the magic kingdom's ability to attract crowds, beyond Mickey Mouse, Snow White, and the fairy-tale world of castles, what special charm keeps customers coming back? Why would professionals from the banking, healthcare, automated equipment manufacturing, power equipment, and computer software industries travel great distances to observe Disneyland? And what unexpected discoveries await them? Through their diverse perspectives and observations, the author reveals the secrets behind Disneyland's ability to create joy, excitement, and repeat business. This book discusses how individuals, teams, and businesses can enhance customer satisfaction and provides a valuable learning model. Disneyland's magic kingdom is a prime example of this. Although Disneyland and the Magic Kingdom are the focus of this book, one could also argue that they have nothing to do with it. It is the entirety of this book because the author cites examples in the book: how Disneyland employees go above and beyond to treat guests like VIPs; most examples come from interviews with current and former Disneyland employees, performers—from senior vice presidents to the giant walking dolls in the park, and behind-the-scenes staff we may never meet—and what they have shared. Other examples come from the author's participation in Disneyland workshops. A few additional examples were gathered from various works related to Disneyland.