Exposure: Utilizing media to shape corporate image

Author: None
Publisher:
Publish Date: 2001-11-01
Features: The media is a sharp double-edged sword: it can open up a world full of opportunities for businesses but also plunge them into crisis. In this regard, the powerful Intel has experienced firsthand the pain of this double-edged sword that can elevate people to the heavens and bring them to the depths, one that is both loved and hated. How should businesses face this sword that can take them to great heights and depths? The author of this book, who previously worked as a financial journalist for renowned newspapers such as The New York Times and later served as a media spokesperson and image consultant for many Fortune 500 companies, has accumulated years of practical experience. In this book, he dissects personal case studies to teach businesses how to use the media to convey favorable information and how to mitigate the disasters brought by sudden rumors. It is an excellent practical manual for shaping corporate images. After reading this book, you will add a sharp weapon to your arsenal of tools for corporate image building.