Foreign Enterprise Cases

Author: He Zhiyi
Publisher:
Publish Date: 2003-11-01
Features: This book analyzes several cases of representative foreign-invested enterprises such as Kodak and IBM in terms of strategic management, marketing, corporate finance, and accounting. By introducing specific management scenarios, it highlights the management wisdom and techniques of these enterprises in areas such as strategic positioning, strategic selection, crisis management, marketing channel design, competitive market analysis, online channel construction, and cost control. It is an ideal textbook for business management case teaching and is also suitable for middle and senior management personnel and marketing professionals in enterprises.