Modern advertising design

Author: Wang Xiaosheng (Compiler)
Publisher:
Publish Date: 2002-08-01
Features: In the colorful world of advertising, excellent advertising design creates a strong visual impact and resonates with the audience, evoking a sense of purchase desire. This book combines theory with practice, is rich in illustrations, and systematically and comprehensively introduces the artistic concepts, color composition, layout rules, and drawing techniques of advertising design. The book is divided into eighteen chapters, mainly covering the artistic fundamentals of advertising design, the application of color in advertising design, typography in advertising, advertising poster design and art, exhibition advertising design, newspaper and magazine advertising design, TV commercial storyboard design, balloon advertising, and other content. It fully elaborates on the theories and techniques related to advertising design. Each chapter includes review questions and exercises, making it an excellent textbook for colleges, higher vocational schools, and advertising training classes. It can also serve as a reference for advertising professionals.