Technology Innovation Management

Author: Wu Guisheng
Publisher:
Publish Date: 2000-04-01
Features: This book systematically introduces the theories and methods of enterprise technology innovation management. It briefly elaborates on the theory of technology innovation and comprehensively covers enterprise technology innovation strategy, technology selection, research and development, production and marketing of new products, technology transfer and transactions, technology information and intellectual property, the construction of technology innovation capabilities, and organizational management. This book systematically introduces the theories and methods of enterprise technology innovation management. It briefly elaborates on the theory of technology innovation and comprehensively covers enterprise technology innovation strategy, technology selection, research and development, production and marketing of new products, technology transfer and transactions, technology information and intellectual property, the construction of technology innovation capabilities, and organizational management. This book reflects the latest theoretical advancements in the field of technology innovation management both domestically and internationally, incorporating the author's research findings. The content is novel and thought-provoking; it combines theory with practice, offering guidance and practicality. The theoretical explanations are integrated with case studies, making the book highly readable. This book is suitable as a textbook for Master of Business Administration (MBA) students and other management-related graduate programs. It can also serve as supplementary material for students in engineering colleges and universities, and is available for technology management personnel in enterprises, senior managers, and individuals engaged in research on technology innovation management.