Author: Jin Zhanming
Publisher:
Publish Date: 2002-04-01
Features: This book introduces the concept and characteristics of strategy, focusing on the discussion of industry structure, the resources and strategic capabilities of enterprises and their important role in determining the business performance of enterprises. The book provides an in-depth analysis of the basic competitive strategies of enterprises and their applicable conditions, the types and characteristics of corporate growth strategies, and the potential problems encountered in the process of choosing integration and diversification strategies.
Strategic Management: Choices in Hypercompetitive Environments: Choices in Hypercompetitive Environments
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