Promotion

Author: Cummings
Publisher:
Publish Date: 2003-12-01
Features: For anyone who wants to sell a product, selling more is a fundamental need in life, whether you are a company shareholder, general manager, marketing supervisor, or salesperson. Sales is their daily task. Therefore, the value of this book is reflected in the following aspects:
1. The methods in the book can be used immediately. There are about ten basic methods, each of which is classic and proven effective;
2. The book analyzes many failed cases. As a marketer, what matters is not just focusing on success, but also those methods that might fail. After all, if you don’t learn from failure, it’s like taking many detours.
3. This book can also test whether you should pursue a career in sales. If after reading this book, your performance hasn’t improved, you might consider switching to another field. Among various marketing tools, promotions are the most widely used because they are highly effective. This second edition of Promotions has been fully updated and revised, explaining how companies can use it to maintain their leadership. For sales and marketing professionals, promotions are now one of the most effective recognized methods. Almost 60% of people actively participate in some form of promotion every month, making promotions one of the most common participatory activities. This book covers proven promotional methods, the business challenges that small and large-scale promoters face, ways to gain innovative advantages, how to leverage suppliers, and promotions for non-direct products. It tells you how to find promotional partners, the pros and cons of price promotions, and gift promotions and price promotions that benefit the company. The book is rich in case studies and examples, making it an indispensable resource for all sales and marketing professionals.