Business Forecasting (7th Edition)

Author: John E. Hanke
Publisher:
Publish Date: 2001-09-01
Features: This book comprehensively describes various forecasting methods needed in business operations, including both qualitative forecasting methods and two major quantitative forecasting methods: time series analysis and causal analysis. Market forecasting is a crucial source of information for business decision-making, and accurate forecasting is of great significance for enterprises to make informed business decisions. This book thoroughly covers a wide range of forecasting methods required in business operations, including qualitative forecasting methods as well as two categories of quantitative forecasting methods: time series analysis and causal analysis. Among the quantitative forecasting methods, detailed descriptions are provided for commonly used techniques such as moving averages, exponential smoothing, simple linear regression, and multiple linear regression. The book is interspersed with numerous examples and case studies from real-world business applications, illustrating how to apply these methods effectively. This book well demonstrates the integration of theory and practice, making it an excellent reference for both theoretical researchers and practical business professionals. It can also serve as a textbook and supplementary reading material for MBA programs and other management-related disciplines at the university level.