MBA English Case Reading (China)

Author: Cui Zhiguo
Publisher:
Publish Date: 2002-12-01
Features: "Northwestern University Future Managers Must Read·MBA English Case Reading" is an English reading material prepared for management professionals and English enthusiasts. It closely focuses on the core areas of current MBA education and practical business management, covering industries such as retail, IT, food and beverage, apparel, cosmetics, manufacturing, and more. It introduces the exploration and practices of a group of world-renowned companies in these fields, including IBM, Boeing, Coca-Cola, Kmart, Reebok, KFC, Disney, and Fiat. "Northwestern University Future Managers Must Read·MBA English Case Reading" is divided into three volumes. This book is the middle volume, featuring 21 selected cases on marketing management (9 cases), covering marketing strategy and new product development. It also explores how to leverage various financial tools and methods to assess a company's operational status and improve management levels. This set of English cases is accompanied by numerous annotations, making it an ideal reading material for management professionals and English enthusiasts to enhance their English proficiency.