Management Communication: Case Analysis Method - First Edition: Contemporary Classic Textbook Series for American MBA

Author: Zhang Weiyi
Publisher:
Publish Date: 2002-05-01
Features: In today's world, where business has gone global and the era of e-commerce is rapidly developing, Management Communication: Case Analysis Method, 1st Edition, proposes strategic approaches to management behavior and management thought. It focuses on interactive communication, communication ethics, listening and feedback, nonverbal communication, cross-cultural and international communication, conflict management, business meetings, and handling relationships with the media. This book provides new methods for business writing and communication, making it suitable as a textbook or reference for advanced or graduate-level courses. It includes more than 30 innovative cases, making classroom learning and discussions more engaging. The book features: New research findings; chapters dedicated to interpersonal communication skills, helping students focus their learning; a humorous and documentary writing style. Additionally, this book has added a chapter on communicating with the media.
Applicability: Suitable for senior undergraduate courses in advanced business communication, organizational communication, and management communication, as well as first-year graduate and MBA management communication courses. It can also serve as a training textbook and reference for managers in various enterprises and companies.
Bestseller Status: The author's other textbooks have been adopted by hundreds of universities in Europe, America, Australia, and other regions. This book has been adopted as a textbook by the University of Chicago and has been reviewed and recommended as an excellent textbook for domestic readers by domestic experts.