Strategic Management Case of a Famous Chinese Enterprise

Author: Mali
Publisher:
Publish Date: 2001-08-01
Features: The typical cases themselves are excellent models. For managers dealing with similar situations, they not only provide important references but also serve as an inspirational guide. This book offers us rich material for discussing modern management through the typical cases of 10 renowned domestic enterprises. The growth paths of these 10 companies highlight the difficulties and challenges, as well as opportunities, faced by managers across different industries. From their strategic choices, we can extract successful experiences and lessons from failures. Therefore, whether for individuals concerned with the development of modern enterprises, college students studying economics and management, or especially for Master of Business Administration (MBA) students, this book will serve as a valuable teaching material.