Practical Network Marketing: Theory and Practice: Theory and Practice

Author: Liu Guangfeng
Publisher:
Publish Date: 2000-06-01
Features: What are the characteristics of online marketing? How to attract customers' attention? IDG uses lively language, vivid examples, and concise illustrations to tell you the theory and guiding principles of online soft marketing. It discusses the integration of network characteristics and the marketing process from aspects such as strategic planning, market research, web pages, advertising, public relations, channels, marketing testing, and customer service, helping you achieve successful full-process marketing. This book will discuss various decisions related to online operations from a strategic perspective; how to combine traditional corporate marketing with online marketing to formulate the company's online plans and decisions; how to implement internet plans to reflect the company's strategic thinking; how to carry out product development, cost-performance analysis, core function implementation, professional training, and security implementation to create online value; how to analyze and solve online problems, such as adapting to the continuous evolution of the network, adapting to unfamiliar tools and environments, and various constraints, and how to handle every practical issue.