Developing Knowledge-Based Customer Relationships: The Future of Professional Service Firms: The Future of Professional Service Firms

Author: Ross Dawson
Publisher:
Publish Date: 2002-08-01
Features: This book explores how to deeply develop and apply organizational knowledge in the process of providing services and products to customers. It discusses establishing customized knowledge exchange mechanisms tailored to customer needs through knowledge sharing and transfer, thereby adding value for customers. Additionally, it covers how to build knowledge-based partnerships with customers to form stronger competitive advantages. The book involves cutting-edge concepts and practical case studies in knowledge management, customer relationship management, information management, service management, and other areas of the current business and management fields. It holds high academic and practical value, making it particularly suitable for professionals in professional service institutions, researchers, and advanced management training programs.