Economic Observations in the Business World: Management Economics Cases and Comments: Management Economics Cases and Comments

Author: Lu Feng
Publisher:
Publish Date: 2003-03-01
Features: This is a collection of case studies that utilizes the principles of managerial economics to observe and analyze Chinese corporate management practices and business phenomena. The materials are all selected from hundreds of case analysis assignments submitted by participants in the "Senior Management Program" of the International MBA program at Peking University. These cases were edited and compiled by the instructors, supplemented with comments and analyses, and then published as a book. The cases feature real and vivid subjects, diverse and rich analytical perspectives, and engaging narratives. They interpret real-life stories in the business world from the perspective of managerial economics, demonstrating the dialectical relationship between the abstractness and simplicity of economic theory and the concreteness and complexity of economic reality. The book is highly inspirational and readable. It can be used as teaching material for managerial economics courses in Chinese MBA programs, as supplementary reading for undergraduate economics courses, and also provides valuable reference for readers interested in the application of economics to Chinese economic phenomena and management practices.