Introduction to Investments (7th Edition) (7th Edition)

Author: Mayo
Publisher:
Publish Date: 2003-01-01
Features: This book introduces the following topics to students majoring in finance and business: securities markets, stock and bond pricing and analysis, investment selection, and portfolio pricing and management. It covers the same topics as advanced textbooks but uses as little mathematics as possible, making it more approachable for students and helping them develop a greater interest and better understanding of the fundamental concepts of investment. Its focus is on personal financial planning, with investment case studies by financial advisors at the end of each chapter. These short cases vividly illustrate how the book's content can be applied in real-world investment decisions. Through the explanations of charts and calculators in this book, you will learn how to use financial calculators. It is also an ideal textbook for non-finance courses. This book is suitable for the introductory courses in investment, investment management, or principles of investment for two-year and four-year schools of finance and economics.