Management Accounting

Author: Atkins
Publisher:
Publish Date: 2004-01-01
Features: The principles elaborated in this book are closely related to our daily decisions that impact revenue and profitability. We use various methods to evaluate media spending, determine the share allocated to distributors, increase or decrease the number of franchisees, identify customer complaints about products, and take appropriate actions. This book is led by Robert S. Kaplan, a renowned scholar in the field of management accounting and a professor at the Harvard Business School. In today's environment of global competition and technological challenges, organizations worldwide face a new and challenging landscape. This book focuses on competitive advantage and value creation as its main themes, introducing the design of management accounting systems, as well as the execution and interpretation of management accounting information generated by these systems. The book emphasizes the opportunities to improve organizational performance through the effective design and use of management accounting systems. The costs incurred and the value created by the organization's operational activities and production processes are central issues in management accounting information. This book is suitable for teaching in university business management programs and is particularly applicable for working managers seeking and acquiring new knowledge.