2003 MBA Joint Entrance Exam Tsinghua Coaching Materials Management

Author: Zhang De
Publisher:
Publish Date: 2002-07-01
Features: This book is the Management section of the Tsinghua tutoring materials for the national MBA unified examination. The content of the book is divided into two parts: Basic Principles of Management and Study and Examination Guidance. The Basic Principles of Management section systematically introduces the fundamental concepts and theories of management from five aspects—planning, decision-making, organization, leadership, and control—based on the spirit of the "Examination Syllabus" formulated by the National Advisory Committee on Management Education for MBA Programs. The Study and Examination Guidance section focuses on introducing study methods and examination techniques for the management course. The appendix provides analysis of the MBA entrance examination questions from before 2001 and offers three sets of mock questions. This book is tailored to the characteristics of MBA candidates, striving for accurate concepts, clear and concise explanations, and ease of self-study. It is primarily written for MBA candidates but can also serve as an ideal introductory reading for other readers interested in management.