How to manage promotions

Author: Zhang Jianguo
Publisher:
Publish Date: 2004-01-01
Features: "The 100,000 Solutions for Professional Managers" Skill Training Series selects common management problems encountered in the daily work of professional managers. It draws on and absorbs new management concepts and methods from multinational companies, providing in-depth and specific analysis and solutions in a standardized, step-by-step, and humanized manner. This book offers a systematic operational guide for the standardization and internationalization of corporate management in China, while also providing managers with a convenient learning solution to enhance their professionalism. In the sales process, adopting appropriate promotional measures can effectively boost sales. Conversely, if the market positioning is unclear and promotional methods are limited, the desired results may not be achieved. This book starts with the overall planning of promotions and systematically explains how to flexibly use various promotional tools and forms to carry out promotional activities for different targets such as intermediaries, consumers, and sales personnel. This book will help managers identify and address the shortcomings in current promotional efforts, choose appropriate promotional methods for different situations, and achieve twice the result with half the effort.