E-commerce Basics and Practice

Author: Liang Yufen
Publisher:
Publish Date: 2003-12-01
Features: While systematically and concisely elaborating on the basic principles of e-commerce, this book aims to construct a theoretical framework that integrates modern network technology with advanced modern management and marketing concepts. It strives to provide valuable insights for future learners by examining numerous vivid and typical case studies. This book can serve as a textbook for higher vocational and technical college students majoring in e-commerce, economic management, international trade, marketing, commodity information, and computer science, as well as a training manual for economic management cadres, a teaching reference for other disciplines, and an introductory book on e-commerce for general readers.