Hospital Business Strategy; Hospital One-on-One Marketing: Hospital One-on-One Marketing

Author: Zhu Hengxin
Publisher:
Publish Date: 2003-09-01
Features: Hospital one-on-one marketing is a newly emerging concept in international hospital management in recent years, and this book provides an in-depth yet accessible introduction to it. The main content includes the identification of hospital customer relationships, medical market research, maintaining hospital customer loyalty, financial evaluation of hospital one-on-one marketing, hospital branding, hospital internal relationship systems, hospital sales organization structures and staff training, hospital project management, hospital integrated marketing, hospital database marketing, hospital email marketing, etc. The content is closely aligned with the actual situation of hospitals in China and offers significant practical guidance for hospital management. This book is suitable for hospital managers, health administrative personnel, and other relevant medical staff.