Effective Business Writing

Author: Jane K. Cleland
Publisher:
Publish Date: 2003-12-01
Features: This book is a new work by Jane K. Cleland. The author has over a decade of experience in teaching and speaking in the business field. The business writing program she created and led has benefited tens of thousands of people, and her original "Three-Step System" for business writing has been widely recognized. This book is a systematic exposition of this system and a summary of her years of teaching experience. Clarity is the biggest feature of this book. The author combines systematic writing processes with complex writing contexts to introduce a universally applicable method and techniques. The three-step approach—Clarify Your Ideas—Draft a First Version—Revise and Proofread—runs through detailed situational cases, making the overall structure clear at a glance. Excellent business writing has its own unique rules. It must be approachable yet not verbose, professional yet not dull, and targeted yet not arrogant. This book explains these rules and tells you how to write clear, powerful, and direct emails, letters, and reports under their guidance—saving you 1/3 of your writing time! This book is highly practical. The models are simple and easy to implement, tested in practice, and accompanied by a series of exercises that guide you step by step on how to write for different audiences, how to convey messages, and how to inspire action. Turn to any page, and you'll discover the secrets of writing: persuasive reports to influence decision-makers; concise emails and letters; interactive web pages; and clear email subject lines. Every day, what you write and how you write it will affect your professional success. This book provides you with numerous techniques, rules, and guidance to help you handle every piece of business writing, making it urgent, clear, and achieving your desired results.