Advanced Business English

Author: Li Jianying
Publisher:
Publish Date: 2001-09-01
Features: This book is a intensive reading textbook of "Business English" written for MBA students. It is divided into 17 units, each focusing on a specific "topic." Text A is mainly selected from authoritative foreign periodicals, representing the latest research findings or corporate operational experiences in a certain field, with a certain level of difficulty, intended for use in class by instructors. Text B primarily describes the basic knowledge of this field or related fields, with relatively simple and easy-to-learn language, designed for student discussions. The case section is mainly used to assess students' learning outcomes—whether they can apply what they have learned to solve practical problems. Its purpose is to enhance students' abilities to analyze, solve problems, and express themselves orally.