Zhongda Management Case: Wintec Stroller Enters the Chinese Market

Author: Sun Yat-sen University School of Management
Publisher:
Publish Date: 2003-05-01
Features: The 18 cases selected in this book are chosen from hundreds of cases collected in the case library of Sun Yat-sen University School of Management. The content covers general management, human resources and organizational behavior, production and operations, finance and investment, marketing, and strategic management. Additionally, there is one case and one teaching plan written by colleagues from sister institutions.