PCM Lever Marketing

Author: Ma Su
Publisher:
Publish Date: 2003-08-01
Features: The first domestic proposal of the "PCM Lever Marketing" concept. Marketing cases in China's steel trade field. How to balance the relationship between upstream production suppliers and downstream end customers? How to effectively integrate internal and external resources? Trading companies always hope that upstream product resources can continuously flow in, while downstream customer resources can keep accompanying them. In the process of constantly collecting, reorganizing, and updating these two fundamental resources, trading companies complete transactions and promote the continuous growth and expansion of the business. In this process, there is a central point—balance. What kind of balance should we pursue? How can we achieve balance? In the infinite spiral of imbalance—balance—imbalance, we improve ourselves. Therefore, a new marketing strategy—PCM Lever Marketing—emerges. This book conducts in-depth case analyses based on the PCM Lever Marketing model, elaborates on the PCM Lever Marketing concept, the relationship between product resources and customer resources, as well as the details of maintaining this resource balance, including service, digital management systems, and the driving force supporting the lever operation of the PCM model.