Tour Guide Studies Curriculum

Author: Liu Jingyan Xu Songjun Yang Sihai
Publisher:
Publish Date: 2001-09-01
Features: This book mainly includes three aspects: tour guide business, tour guide art, and the tour guide qualification examination.
Tour Guide Business: It introduces the origin and development history of tour guiding, elaborates on the professional qualities, role positioning, and professional image of tour guides, and systematically discusses the reception process and standardized operations of tour guiding work.
Tour Guide Art: It studies the relationship between the tour guide (subject) and the tourists (object) from the perspectives of psychology, aesthetics, behaviorology, and management, focusing on analyzing the artistic techniques of tour guiding work and their application, and explores the characteristics, types, and general principles and methods for handling tourism-related issues.
Tour Guide Qualification Examination: It introduces typical cases of tour guide qualification examinations both domestically and internationally, referencing the "Tour Guide Qualification Examination Guide" compiled by the Guangdong Provincial Tourism Bureau's Tour Guide Evaluation Committee Office. It provides detailed explanations of the basic requirements for the "Comprehensive Knowledge of Tour Guiding" exam, the "Tour Guide Service Ability" exam, and the on-site tour guiding exam, along with essential exam questions and reference answers.
This book is suitable as a teaching material for students in relevant majors at universities and colleges, can also be used as a training and self-study textbook for tour guide professionals in tourism departments, and is also an excellent and preferred guidebook for those who intend to take the tour guide qualification examination.