Travel Psychology

Author: Chen Xiao
Publisher:
Publish Date: 2003-07-01
Features: This textbook covers a wide range of topics and aligns closely with the teaching guidance plan for tourism management programs issued by the Ministry of Education. The writing emphasizes a combination of theoretical elaboration and practical case studies. It takes into account the real-world needs of the domestic and international tourism industries while also focusing on the forward-looking nature of theoretical research and the macro trends of future tourism development. The book systematically summarizes the current state of research and achievements in the development of tourism studies, proposing future directions. It not only helps readers easily grasp the theory and methods of research but also integrates skill development, reflecting the characteristics of being systematic, innovative, forward-looking, and practical. This textbook can serve as both a teaching resource for tourism management programs in higher education institutions and a reference for higher vocational education, self-study exams, vocational training, or related fields.