Oxford Business English Course (China Edition) Successful Negotiation Teacher's Book

Author: Jeremy Comfort
Publisher:
Publish Date: 2001-07-01
Features: The Oxford Business English Course (China Edition), introduced by Fudan University Press, is a professional English textbook series designed for the 21st century, aimed at cultivating interdisciplinary talents. This series was developed based on the teaching materials of York Associates, a professional language and communication training company in York, UK, covering typical areas of business English such as successful calls, successful communication, successful meetings, successful presentations, and successful negotiations. The Oxford Business English Course (China Edition) focuses on the key skills of business English, with language functions as the main thread, training students' comprehensive language application abilities. The series is highly practical and actionable, with each topic drawn from various levels of economic and business activities. Through real-life scenarios simulated by VCDs and audio tapes, readers can immerse themselves in business practices and enhance their skills in the process.
With the continuous expansion of China's opening-up efforts, the purpose and scope of English learning have become increasingly diversified, and the demand for senior interdisciplinary talents who are both familiar with international business and proficient in English has grown significantly. Based on this widespread societal need, Fudan University Press has collaborated with Oxford University Press to introduce the highly acclaimed Oxford Business English series. The series consists of five books: Successful Calls, Successful Communication, Successful Meetings, Successful Presentations, and Successful Negotiations.
Oxford University Press is renowned for publishing high-quality English textbooks. This series of English textbooks has distinct features: First, it is highly practical, with each topic drawn from economic and business activities, enabling readers to gain insights into real-world scenarios. Through simulations of business environments using VCDs and audio tapes, readers can immerse themselves in business practices and improve their skills in the process.